New Product News! – Introducing the New Tour AD GC

Carlsbad, CA – July 2, 2024 – Pro’s Choice Golf Shafts, Inc. announces that the new 2025 Graphite Design Tour AD GC ‘Game Changer’ wood shafts will be available beginning September 6, 2024 through Pro’s Choice Golf Shafts, Inc. and their Authorized Dealer network in the United States, Europe, Australia, Canada, South America, South Africa, and the UAE.

Designed and manufactured at the Graphite Design Japan factory headquarters, the Graphite Design Tour AD GC ‘Game Changer’ are pearl white with bronze and orange accents and finished with a gloss clear coat. The Tour AD GC, like the other high performance Tour AD wood shafts, utilizes premium, aerospace quality carbon-fiber materials and are available in 40g R2, R1 and S flex, 50g R2, R1, S and X flex, 60g SR, S, X and TX flex, 70g S, X and TX flex and 80g X flex.

The Tour AD GC shaft profile is Stiff in the butt section, Firm in the center section and has a Firm+ tip to promote Mid launch angles and Low/Mid to Mid ball spin rates.

The Tour AD GC shaft integrates a new material technology called AD SHIELD which consists of strategically placed special plies of carbon-fiber combined with the modern TORAYCA® M40X material technology in the handle section of the shaft that results in a stiff, yet smooth feeling kick point and optimized shaft profile.

The Tour AD GC shaft also utilizes the ultra-high modulus TORAYCA® T1100G carbon-fiber material in the tip section of the shaft for unrivaled shaft stability and precise ball control without the loss of the exceptional feel that Graphite Design shafts are so well known for.

Are you ready to make a change to how your Driver or Fairway metal woods perform? Experience the Tour AD GC and see if the new innovations that the Tour AD GC has might just be the biggest Game Changer to your golf game.

About Graphite Design:

Located in the city of Chichibu, Japan, Graphite Design has 35 years of experience designing and manufacturing premium graphite composite golf shafts. Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide. Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”. On Tour, Graphite Design shafts recorded 37 Global tournament victories in 2023 and have helped numerous golf professionals earn well over 500 tour victories and multi-millions of dollars in prize money since inception.

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2024 Tour AD VF model and Anti-Gravity aG33 series of wood shafts as well the Graphite Design MAD, Tour AD CQ, Tour AD UB, Tour AD HD, Tour AD XC, Tour AD VR, Tour AD IZ, Tour AD TP and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in San Diego.

For more information about Pro’s Choice Golf Shafts or Graphite Design shafts, please contact Bill McPherson at 619-454-6283 or b.mcpherson@proschoicegolfshafts.com, or visit www.proschoicegolfshafts.com. For tour promotions inquiries, please contact Erik Boysen at tour@proschoicegolfshafts.com.

New Product News! – Introducing the New Tour AD VF Hybrid

Carlsbad, CA – July 2, 2024 – Pro’s Choice Golf Shafts, Inc. announces that the new 2024 Graphite Design Tour AD VF ‘Victory Force’ hybrid shafts will be available beginning July 26, 2024 through Pro’s Choice Golf Shafts, Inc. and their Authorized Dealer network in the United States, Europe, Australia, Canada, South America, South Africa, and the UAE.

The new Graphite Design Tour AD VF ‘Victory Force’ hybrid shafts are designed to provide golfers with more power and stability in a hybrid golf shaft. Designed and manufactured exclusively at the Graphite Design factory headquarters in Japan, the Tour AD VF Hybrid shafts are available in four weight categories of 75g, 85g, 95g and 105g. The 75g and 85g shafts are available in R, S and X Flex and the 95g and 105g shafts are available in S and X Flex.

The Tour AD VF Hybrid is designed with the same performance characteristics as the Tour AD VF Wood shafts to promote a low/mid trajectory with lower ball spin rates. The bend profile of the Tour AD VF Hybrid is Firm in the butt section, Stiff in the center section and has a Very Stiff tip. The Tour AD VF Hybrid shafts also utilize the TORAYCA® T1100G carbon-fiber material technology in the tip section of the shaft for unrivaled shaft stability and precise ball control without the loss of the exceptional feel that Graphite Design shafts are so well known for.

Victories require Force. Visit your local Graphite Design dealer for a fitting and experience the new Tour AD VF Hybrid where you will discover the Force necessary to achieve Victory.

About Graphite Design:

About Pro’s Choice:

Winner of the Memorial Health Championship Presented by LRS was Playing Graphite Design

Carlsbad, CA – July 2, 2024 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Memorial Health Championship presented by LRS, held at Panther Creek Country Club in Springfield, IL was playing a Graphite Design Tour AD VF-6 X-Stiff flex wood shaft in his Srixon Driver. The champion won his second Korn Ferry Tour event shooting a 63, 66, 62, 69 for a total of 24 under par.

“Congratulations to the winner of the 2024 Korn Ferry Memorial Health Championship. The winner recently started playing the Graphite Design Tour AD VF shaft in his driver averaging 320 yards and 71% driving accuracy to win and secure his PGA Tour card for the 2025 season”, stated Simon Wood, Tour Promotions Manager, Pro’s Choice Golf Shafts, Inc.

Brand new for 2024, Graphite Design introduces the latest in the Tour AD premium line of golf shafts, the Graphite Design Tour AD VF – Victory Force. Designed and manufactured at the Graphite Design Japan factory headquarters, the new Tour AD VF wood shafts are jet black with red accents and finished with a gloss clear coat.

The Tour AD VF, like the other high performance Tour AD wood shafts, utilizes premium, aerospace quality carbon-fiber materials and are available in 40g R2, R1 and S flex, 50g R2, R1, S and X flex, 60g SR, S, X and TX flex, 70g S, X and TX flex and 80g X flex.

The Tour AD VF shaft profile is Firm in the butt section, Stiff+ in the center section and has a Very Stiff tip to promote Low/Mid launch angles and Low-ball spin rates. The Tour AD VF shafts utilizes the modern TORAYCA® M40X carbon-fiber material in the butt section of the shaft to support a stiff, yet smooth feeling kick point and the ultra-high modulus TORAYCA® T1100G carbon-fiber material in the middle thru to the tip section of the shaft for unrivaled shaft stability and precise ball control without the loss of the exceptional feel that Graphite Design shafts are so well known for. Victories require Force.

Visit your local Graphite Design dealer for a fitting and experience the new Tour AD VF. You will discover the Force necessary to achieve Victory.

About Graphite Design:

About Pro’s Choice:

Winner of the DP World Tour KLM Open was Playing Graphite Design

Carlsbad, CA – June 26, 2024 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the DP World Tour KLM Open, held at The International in Amsterdam, Netherlands was playing a Graphite Design Tour AD DI-7 X-Stiff flex wood shaft in his TaylorMade Qi10 Driver. The champion won his fourth DP World Tour title after winning the second hole of a three-way playoff.

“Congratulations to the winner of the KLM Open and his fourth DP World Tour victory. The Graphite Design Tour AD DI model is a tried-and-true performer, and we are ecstatic that it’s a part of this champion’s bag”, stated Bill McPherson, Vice President of Sales, Pro’s Choice Golf Shafts, Inc.

The Tour AD DI “DEEP IMPACT” is designed to provide golfers with more power and stability in their golf shaft. Designed and manufactured exclusively at the Graphite Design factory headquarters in Japan, the Tour AD DI orange and black colored options received a recent cosmetic and are available in 50g R2 (Lite), R1 (Regular) S and X flex, 60g SR (Stiff Regular), S, X and TX (Tour X-Stiff) flex, 70g S, X and TX (Tour X-Stiff) flex and 80g S, X and TX (Tour X-Stiff) flex.

The Tour AD DI 5-R2, R1 and S flex, 6-SR, S and X flex, 7-S and X flex and 8-S and X are available in two color schemes orange with white bands and green rings and a 2nd color option of black with white bands and silver rings. The Tour AD DI 5-X, 6-TX, 7-TX, 8-TX and 9-X flex shafts are available only in the orange color scheme.

The Tour AD DI is our first shaft design that was integrated with Toray Company’s original NANOALLOY material technology in the tip section of the shaft. This material technology has now come to be known as “DI Technology”. This unique material technology promotes additional shaft stability without the loss of feel and allows the player to create greater club head speed resulting in greater ball speed while still providing exceptional feel and control.

The Tour AD DI also utilizes premium, aerospace quality 50t carbon-fiber materials to provide the best performing shaft available. The softer mid-section bend profile of the Tour AD DI allows the player to load the shaft properly, yet it maintains a firm enough tip section through impact promoting a high launch and low spin ball flight condition.

The result, the Tour AD DI delivers players to the next level in shaft performance and will create a “DEEP IMPACT” on your game!

About Graphite Design:

About Pro’s Choice:

Winner of the KMPG Women’s PGA Championship relied on Graphite Design

Carlsbad, CA – June 25, 2024 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the KMPG Women’s PGA Championship, held at Sahalee Country Club in Sammamish, Washington was playing a Graphite Design Tour AD VF-5 Stiff flex wood shaft in her Callaway Paradym Driver. The Champion won her first major tournament after shooting a score of 70, 68, 71, 72 for a total score of -7 under par to win by 3 strokes.

“Congratulations to the Champion that persevered to win her first major. We are excited she chose to play the new Graphite Design Tour AD VF shaft”, stated Wayne Ageno, President, Pro’s Choice Golf Shafts, Inc.

The Graphite Design Tour AD VF – Victory Force wood shafts were designed and are manufactured at the Graphite Design Japan factory headquarters. The Tour AD VF, like the other high performance Tour AD wood shafts, utilizes premium, aerospace quality carbon-fiber materials and are available in 40g R2, R1 and S flex, 50g R2, R1, S and X flex, 60g SR, S, X and TX flex, 70g S, X and TX flex and 80g X flex.

Victories require Force. Visit your local Graphite Design dealer for a fitting and experience the new Tour AD VF. You will discover the Force necessary to achieve Victory.

About Graphite Design:

About Pro’s Choice:

Winner of the RBC Canadian Open was Playing Graphite Design

Carlsbad, CA – June 4, 2024 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the RBC Canadian Open was playing a Graphite Design Tour AD DI-7 X wood shaft in his Titleist TSR 2 9° Driver, a Graphite Design Tour AD DI-8 X wood shaft in his Cobra Aerojet LS 14.5° #3 Fairway Metalwood and a Graphite Design Tour AD DI-105 X hybrid shaft in his TaylorMade Stealth 2 Rescue 19° Hybrid. The Scottish champion won his first PGA Tour tournament with a wire to wire 4-day score of 64, 66, 66, 68, for a total score of 16 under par.

“Congratulations to the winner of the RBC Canadian Open. The winner used Graphite Design Tour AD shafts in his woods and hybrid for his first PGA Tour win. Averaging 312 yards off the tee with 62% driving accuracy for the week”, stated Erik Boysen, Vice President of Tour Promotions, Pro’s Choice Golf Shafts, Inc.

About Graphite Design:

Located in the city of Chichibu, Japan, Graphite Design has 34 years of experience designing and manufacturing premium graphite composite golf shafts. Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide. Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”. On Tour, Graphite Design shafts recorded 37 Global tournament victories in 2023 and have helped numerous golf professionals earn well over 500 tour victories and multi-millions of dollars in prize money since inception.

About Pro’s Choice:

Winner of the DP World Tour Hero Indian Open was Playing Graphite Design

Carlsbad, CA – April 2, 2024 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the DP World Tour Hero Indian Open, held at DLF G&CC in New Delhi, India was playing a Graphite Design Tour AD CQ-6 X-Stiff flex wood shaft in his TaylorMade Stealth 9.0° Driver and a Graphite Design Tour AD CQ-6 X-Stiff flex shaft in his TaylorMade SIM #3 Fairway metal wood. The champion claimed his first DP World Tour victory after shooting a 4-day score of 65, 65, 68, 73 to win the tournament by 4 strokes.

“Congratulations to the champion of the Hero Indian Open on his first DP World Tour victory. We are elated that the champion chooses to play the Graphite Design Tour AD CQ wood shafts in his clubs for Pure Distance and Perfect Accuracy”, stated Bill McPherson, Vice President of Sales, Pro’s Choice Golf Shafts, Inc.

Designed and manufactured at the Graphite Design Japan factory headquarters, the Graphite Design Tour AD CQ – CONQUEST wood shafts are jet black with gold and red accents and finished with a gloss clear coat.

The Tour AD CQ, like the other high performance Tour AD wood shafts, utilizes premium, aerospace quality carbon-fiber materials and are available in 40g R2, R1 and S flex, 50g R2, R1, S and X flex, 60g SR, S, X and TX flex, 70g S, X and TX flex and 80g X flex.

The Tour AD CQ shafts features the new Nitta 2G-Namd carbon-fiber material technology in the butt section of the shaft and has a bend profile of firm in the handle section, firm in the center section and a medium+ tip section to promote mid-high launch angles and mid ball spin rates. The Nitta 2G-Namd material is based on modern carbon nano tube technology that binds the fibers tighter together than standard carbon materials to aid in a higher degree of energy transfer thru the golf club and a more solid impact of the golf ball than shafts without Nitta 2G-Namd technology.

Visit your local Graphite Design dealer for a fitting and experience what the new Tour AD CQ wood shafts with Nitta 2G-Namd can offer in your CONQUEST to gain a Tour level of precise Accuracy and greater Distance that all Tour AD shafts are so well known for.

About Graphite Design:

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2024 Tour AD VF model of wood shafts as well the Graphite Design MAD, Tour AD CQ, Tour AD UB, Tour AD HD, Tour AD XC, Tour AD VR, Tour AD IZ, Tour AD TP and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in San Diego.

Winner of the PGA Tour Valspar Championship was Playing Graphite Design

Carlsbad, CA – March 26, 2024 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA Tour Valspar Championship was playing a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Titleist 818 H2 19° hybrid. The champion claimed his second PGA Tour victory after collecting four birdies during the last nine holes to win the tournament by two strokes.

“Congratulations to the PGA Tour veteran on winning his second career PGA Tour event at the Valspar Championship. The champion has trusted Graphite Design golf shafts for the accuracy and distance needed to win on the PGA Tour”, stated Erik Boysen, Vice President of Tour Promotions, Pro’s Choice Golf Shafts, Inc.

The Tour AD DI “DEEP IMPACT” Hybrid shafts are designed to provide golfers with more power and stability in a hybrid golf shaft. Designed and manufactured exclusively at the Graphite Design factory headquarters in Japan, the Tour AD DI hybrid shafts are available in four weight categories of 75g, 85g, 95g and 105g. The 75g and 85g shafts are available in R, S and X Flex and the 95g and 105g shafts are available in S and X Flex.

The Tour AD DI Hybrid is designed with the same performance characteristics as the Tour AD DI shafts for a mid/high trajectory with low/mid to mid spin and pinpoint accuracy.

Players of all skill levels will benefit from the exceptional control, workability and superior performance of the Tour AD DI Hybrid shafts. The result, the Tour AD DI hybrid shaft delivers players to the next level of superior distance with consistent trajectory control and will create a “DEEP IMPACT” on your game!

Revolutionary technology, design and the most advanced materials are trademarks in all Graphite Design shafts, resulting in the highest quality premium golf shafts on the market today. Validating the company’s “Tour AD” logo, all of Graphite Design’s tour proven shafts are specifically designed to promote a gain in Accuracy and Distance.

About Graphite Design:

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2024 Tour AD VF model of wood shafts as well the Graphite Design MAD, Tour AD CQ, Tour AD UB, Tour AD HD, Tour AD XC, Tour AD VR, Tour AD IZ, Tour AD TP and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in San Diego.

Winner of the DP World Tour Jonsson Workwear Open was Playing Graphite Design

Carlsbad, CA – March 12, 2024 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the DP World Tour Jonsson Workwear Open held at Glendower Golf Club, Dowerglen, Edenvale, South Africa was playing a Graphite Design Tour AD IZ-7 X wood shaft in his Titleist TSR2 #3 15° Fairway metal wood and a Graphite Design Tour AD IZ-95 X hybrid shaft in his Titleist TS3 19° #3 Hybrid. The champion claimed his fifth DP World Tour victory after shooting a 4-day score of 68, 61, 67, 66 for a total score of 26 under par winning the tournament by 3 strokes.

“Congratulations to the winner of the Jonsson Workwear Open. We’re excited he was able to end such a long drought and win playing Graphite Design Tour AD shafts”, stated Wayne Ageno, President, Pro’s Choice Golf Shafts, Inc.

The Graphite Design Tour AD IZ – “Into the Zone”, designed and manufactured at the Graphite Design Japan factory headquarters, has a very stealthy look to it in black with white/orange accents and a sleek matte finish. The Tour AD IZ shafts are available in 40g R2, R1 and S flex, 50g R2, R, S and X flex, 60g SR, S, X and TX flex, 70g S, X and TX flex and 80g S and X flex.

The Tour AD IZ, like all of the premium Tour AD wood shafts, utilizes premium, aerospace quality 50t carbon-fiber materials in order to deliver the best feeling and performing shaft available to golfers.

The Tour AD IZ shaft has a firm stiffness starting at the handle, and medium center section and a firm+ tip profile to promote a high launch angle and low-ball spin rates. The Tour AD IZ also utilizes TORAYCA ® T1100G carbon-fiber pre-preg with NANOALLOY ® technology in the tip section of the shaft for additional shaft stability, exceptional feel and precise ball control.

Reach out to your local Golf Club Fitting professional and ask about how to get your Driver or Fairway metal wood “Into the Zone” using the Tour AD IZ model of premium Graphite Design graphite golf shafts.

About Graphite Design:

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2024 Tour AD VF model of wood shafts as well the Graphite Design MAD, Tour AD CQ, Tour AD UB, Tour AD HD, Tour AD XC, Tour AD VR, Tour AD IZ, Tour AD TP and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in San Diego.

Winner of the Cognizant Classic in The Palm Beaches was Playing Graphite Design

Carlsbad, CA – March 5, 2024 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Cognizant Classic in The Palm Beaches was playing a Graphite Design Tour AD DI-8 X wood shaft in his Ping G430 Max #3 #3 fairway metal wood. The champion won his first PGA Tour tournament by 3 strokes after shooting a 4-day score of 65, 67, 68, 67 for a total score of 17 under par.

Additionally, the winner of the LIV Golf Jeddah event held at Royal Green Graphite Design Tour AD DI-6 X wood shaft in his Ping G430 Driver, a Graphite Design Tour AD DI-8 X wood shaft in his G430 Max #3 fairway metal wood, a Graphite Design Tour AD DI-8 X wood shaft in his Ping G425 Max #7 fairway metal wood and a Graphite Design Tour AD DI-95 X flex hybrid shaft in his Ping G430 #5 hybrid. The champion claimed his second LIV Tour victory after shooting a 3-day score of 17 under par to win the tournament by 4 strokes.

“Congratulations to the winners of the Cognizant Classic in The Palm Beaches and the LIV Golf Jeddah events. The Graphite Design Tour AD DI shafts continue to perform very well in the hands of professional tour players around the world and we are very happy that these two players choose to play Graphite Design Tour AD DI shafts in their clubs”, stated Bill McPherson, Vice President of Sales, Pro’s Choice Golf Shafts, Inc.

About Graphite Design

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2024 Tour AD VF model of wood shafts as well the Graphite Design MAD, Tour AD CQ, Tour AD UB, Tour AD HD, Tour AD XC, Tour AD VR, Tour AD IZ, Tour AD TP and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in San Diego.