Winner of The Genesis Invitational was Playing Graphite Design

Carlsbad, CA – February 24, 2026 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of The Genesis Invitational, held at Riviera Country Club in Pacific Palisades, CA, was playing a Graphite Design Tour AD XC-8 X-Stiff flex wood shaft in his TaylorMade Qi4D 21° #7 Fairway metal wood. The champion claimed his first PGA Tour win after shooting a 66, 64, 64, 72 for a total score of 18 under par.

One of the T2 finishers was playing three Graphite Design shafts including a Graphite Design Tour AD VF-7 TX  wood shaft in his Titleist Driver, a Graphite Design Tour AD DI-8 X wood shaft in his TaylorMade #3 Fairway metal wood, and a Graphite Design Tour AD DI-9 TX in his Titleist #7 Fairway metal wood.

“Congratulations to the first-time PGA Tour Champion on his win at The Genesis Invitational. The champion shot a stellar 4-day round of golf, and we are elated that he trusted the performance of Graphite Design shafts to be a part of his bag,” stated Simon Wood, Tour Promotions Manager, Pro’s Choice Golf Shafts, Inc.

The Graphite Design Tour AD XC, designed for “Xtra Carry,” was developed and is manufactured at Graphite Design Japan’s headquarters. It is black with silver and red accents, a silver fade on the tip, and a matte clear coat.

Like the other high-performance Tour AD wood shafts, the Tour AD XC utilizes premium, aerospace-quality carbon-fiber materials and is available in 40g R2, R1, and S flex, 50g R2, R1, S and X flex, 60g SR, S, X and TX flex, 70g S, X and TX flex, and 80g S and X flex.

The Tour AD XC shaft profile is softer in the butt section, stiffer in the center section, and has a stiff tip to promote a low-to-mid launch angle and low spin with the ball. The Tour AD XC also utilizes the brand new TORAYCA® M40X carbon-fiber pre-preg in the Mid to Tip Section of the shaft, as well as the TORAYCA® T1100G carbon-fiber pre-preg with NANOALLOY® technology in the tip section of the shaft for unrivaled shaft stability and precise ball control without the loss of the exceptional feel that Graphite Design shafts are so well known for.

Get fit with your local professional club fitter into the new Graphite Design Tour AD XC and get ready to experience the Xtra Carry you are looking for to lower your scores.

About Graphite Design:

Located in the city of Chichibu, Japan, Graphite Design has over 36 years of experience designing and manufacturing premium graphite composite golf shafts. Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide. Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”. On Tour, Graphite Design shafts recorded 44 Global tournament victories in 2025 and have helped numerous golf professionals earn well over 580 tour victories and multi-millions of dollars in prize money since inception.

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2026 Graphite Design Tour AD FI wood shaft model as well as the Anti-Gravity aG33-3, Tour AD GC, Tour AD VF, Tour AD CQ, Tour AD UB, Tour AD HD, Tour AD XC, Tour AD IZ and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in Southern California.

For more information about Pro’s Choice Golf Shafts or Graphite Design shafts, please contact Bill McPherson at 619-454-6283 or b.mcpherson@proschoicegolfshafts.com, or visit www.proschoicegolfshafts.com. For tour promotions inquiries, please contact Erik Boysen at tour@proschoicegolfshafts.com.

Graphite Design Sweeps First, Second and Third Place at the LPGA Tour Hilton Grand Vacations Tournament of Champions

Carlsbad, CA – February 3, 2026 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the  LPGA Tour Hilton Grand Vacations Tournament of Champions event, held in Orlando, FL, was playing a Graphite Design Tour AD FI-6 Stiff flex wood shaft in her TaylorMade Qi4D Driver. The champion claimed her 16th career win with a 13-under par score after the tournament was shortened to 54 holes.

The second-place finisher was playing a Graphite Design Tour AD VF wood shaft in her Callaway Driver; the third-place finisher was playing a Graphite Design Tour AD FI wood shaft in her TaylorMade Driver.

“Congratulations to the champion of the Hilton Grand Vacations Tournament of Champions. It was an amazing weekend to see the top three finishers all gaming a Graphite Design shaft in their respective Drivers, which truly validates the Tour level of Accuracy and Distance that Graphite Design shafts have to offer”, stated Bill McPherson, Vice President of Sales and Marketing, Pro’s Choice Golf Shafts, Inc.

The new 2026 Tour AD FI – Flight Intelligence – is the next evolution in golf shaft technology from Graphite Design.  Designed and manufactured at Graphite Design’s Japan factory headquarters for players who demand precision, power, and consistency, the Tour AD FI features a futuristic look, complete with a sleek new TOUR AD logo, and is finished with a green-to-gloss black fade with silver accents.

Like the other high-performance Tour AD wood shafts, the Tour AD FI utilizes premium, aerospace-quality carbon-fiber materials and is available in 40g R2, R1, S flex and X flex, 50g R2, R1, S and X flex, 60g SR, S, X, and TX flex, 70g S, X, and TX flex, and 80g X flex.

The Tour AD FI shaft profile is Firm+ in the butt section and Firm+ in the center section and has a Stiff tip to promote Mid-launch angles and Low to Low/Mid-ball spin rates. It utilizes Graphite Design’s proprietary AD Shield technology and the new TORNADO TIP TECH, along with the modern Torayca M40X and T1100G material technologies, to reliably transmit the player’s input to the club head, allowing for consistent shot-making and enhanced performance on the course.

Whether shaping shots or maximizing distance, the new Tour AD FI adapts to your swing, delivering unparalleled stability and responsiveness. Elevate your game with a shaft that thinks as fast as you play – because intelligent performance starts with the new Tour AD Flight Intelligence golf shaft from Graphite Design.

About Graphite Design:

Located in the city of Chichibu, Japan, Graphite Design has over 36 years of experience designing and manufacturing premium graphite composite golf shafts. Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide. Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”. On Tour, Graphite Design shafts recorded 44 Global tournament victories in 2025 and have helped numerous golf professionals earn well over 580 tour victories and multi-millions of dollars in prize money since inception.

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2026 Graphite Design Tour AD FI wood shaft model as well as the Anti-Gravity aG33-3, Tour AD GC, Tour AD VF, Tour AD CQ, Tour AD UB, Tour AD HD, Tour AD XC, Tour AD IZ and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in Southern California.

For more information about Pro’s Choice Golf Shafts or Graphite Design shafts, please contact Bill McPherson at 619-454-6283 or b.mcpherson@proschoicegolfshafts.com, or visit www.proschoicegolfshafts.com. For tour promotions inquiries, please contact Erik Boysen at tour@proschoicegolfshafts.com.