Category Archives: Uncategorized

Graphite Design Claims 1st, 2nd and 3rd at the Japan Golf Tour Organization (JGTO) Dunlop Phoenix Tournament

Carlsbad, CA – November 22, 2022 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Japan Golf Tour Organization (JGTO) Dunlop Phoenix Tournament, held at Phoenix Golf Club in Miyazaki, Japan was playing a Graphite Design Tour AD DI-7 X-Stiff flex wood shaft in his driver, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his #5 wood and a Graphite Design Tour AD DI-105 X-Stiff flex hybrid shaft in his hybrid.

The 2nd place finisher was also playing a Graphite Design Tour AD DI-7 X-Stiff flex wood shaft in his driver and the 3rd place finisher was playing a Graphite Design Tour AD DI-6TX (Tour X-Stiff) wood shaft in his driver contributing to Graphite Design being the #1 brand wood shaft model in play at the Dunlop Phoenix Tournament.

“Congratulations to the winner of the Dunlop Phoenix Tournament. The professional player respect of Graphite Design Tour AD shafts is a testament to the performance of Graphite Design shafts”, stated Bill McPherson, Vice President of Sales, Pro’s Choice Golf Shafts, Inc.

The Tour AD DI “DEEP IMPACT” is designed to provide golfers with more power and stability in their golf shaft. Designed and manufactured exclusively at the Graphite Design factory headquarters in Japan, the Tour AD DI orange and black colored options received a recent cosmetic and are available in 50g R2 (Lite), R1 (Regular) S and X flex, 60g SR (Stiff Regular), S, X and TX (Tour X-Stiff) flex, 70g S, X and TX (Tour X-Stiff) flex and 80g S, X and TX (Tour X-Stiff) flex. The unique shaft profile and designs of the Tour AD DI wood shafts remain exactly the same and only the cosmetics have been re-freshened.

The Tour AD DI 5-R2, R1 and S flex, 6-SR, S and X flex, 7-S and X flex and 8-S and X are available in two color schemes orange with white bands and green rings and a 2nd color option of black with white bands and silver rings. The Tour AD DI 5-X, 6-TX, 7-TX, 8-TX and 9-X flex shafts are available only in the orange color scheme.

The Tour AD DI is our first shaft design that was integrated with Toray Company’s original NANOALLOY material technology in the tip section of the shaft. This material technology has now come to be known as “DI Technology”. This unique material technology promotes additionally shaft stability without the loss of feel and allows the player to create greater club head speed resulting in greater ball speed while still providing exceptional feel and control.

The Tour AD DI also utilizes premium, aerospace quality 50t carbon-fiber materials to provide the best performing shaft available. The softer mid-section bend profile of the Tour AD DI allows the player to load the shaft properly, yet it maintains a firm enough tip section through impact promoting a high launch and low spin ball flight condition. The result, the Tour AD DI delivers players to the next level in shaft performance and will create a “DEEP IMPACT” on your game!

About Graphite Design:

Located in the city of Chichibu, Japan, Graphite Design has 32 years of experience designing and manufacturing premium graphite composite golf shafts. Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide. Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”. On Tour, Graphite Design shafts recorded 46 Global tournament victories in 2021 and have helped numerous golf professionals earn well over 425 victories and multi-millions of dollars in prize money since inception.  Graphite Design continues to be the most dominant, #1 shaft brand on the Japanese JGTO Professional Tour for the past nineteen years.

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2023 Tour AD CQ model of wood shafts as well the Graphite Design MAD, Tour AD UB, HD, XC, Tour AD VR, Tour AD IZ, Tour AD TP, Tour AD GP, Tour AD MJ, Tour AD BB, and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in San Diego.

For more information about Pro’s Choice Golf Shafts or Graphite Design shafts, please contact Bill McPherson at 619-454-6283 or b.mcpherson@proschoicegolfshafts.com, or visit www.proschoicegolfshafts.com. For tour promotions inquiries, please contact Erik Boysen at tour@proschoicegolfshafts.com.

Winner of The Chevron Championship was Playing Graphite Design

Carlsbad, CA – April 5, 2022 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of The Chevron Championship, held at Mission Hills Country Club in Rancho Mirage, CA was playing a Graphite Design Tour AD XC-5 Stiff flex wood shaft in her Ping G425 LST Driver and a Graphite Design Tour AD DI hybrid shaft in each of her Ping Hybrids. The 2nd place finisher also was gaming a Graphite Design shaft, playing the very popular Tour AD IZ wood shaft in her Driver.

“Congratulations to the 2022 Chevron Championship winner, playing Graphite Design shafts to capture her first professional win. The winner averaged 280 yards off the tee and hit 44 of 56 fairways for the week. We are delighted to see the winner lift the trophy of the first major championship on the LPGA Tour with three Graphite Design shafts in her bag”, stated Erik Boysen, V.P. Tour Promotions, Pro’s Choice Golf Shafts, Inc.

The Graphite Design Tour AD XC – designed for “Xtra Carry”, was Designed and is manufactured at the Graphite Design Japan factory headquarters and is black with silver and red accents, a silver fade at the tip and finished with a matte clear coat. The Tour AD XC, like the other high performance Tour AD wood shafts, utilizes premium, aerospace quality carbon-fiber materials and are available in 40g R2, R1 and S flex, 50g R2, R1, S and X flex, 60g SR, S, X and TX flex, 70g S, X and TX flex and 80g S and X flex.

The Tour AD XC shaft profile is softer in the butt section, stiff in the center section and has a stiff tip to promote low/mid launch angle and low spin with the ball. The Tour AD XC also utilizes the brand new TORAYCA® M40X carbon-fiber pre-preg in the Mid to Tip Section of the shaft as well as the TORAYCA® T1100G carbon-fiber pre-preg with NANOALLOY® technology in the tip section of the shaft for unrivaled shaft stability and precise ball control without the loss of the exceptional feel that Graphite Design shafts are so well known for.

Get fit by your local professional club fitter into the new Graphite Design Tour AD XC and get ready to experience the Xtra Carry you are looking for to lower your scores.

About Graphite Design:

Located in the city of Chichibu, Japan, Graphite Design has 32 years of experience designing and manufacturing premium graphite composite golf shafts. Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide. Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”. On Tour, Graphite Design shafts recorded 46 Global tournament victories in 2021 and have helped numerous golf professionals earn well over 425 victories and multi-millions of dollars in prize money since inception.  Graphite Design continues to be the most dominant, #1 shaft brand on the Japanese JGTO Professional Tour for the past nineteen years.

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2022 Tour AD UB model of wood shafts as well the Graphite Design MAD, Tour AD HD, XC, Tour AD VR, Tour AD IZ, Tour AD TP, Tour AD GP, Tour AD MJ, Tour AD BB, and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in San Diego.

For more information about Pro’s Choice Golf Shafts or Graphite Design shafts, please contact Bill McPherson at 619-454-6283 or b.mcpherson@proschoicegolfshafts.com, or visit proschoicegolfshafts.com. For tour promotions inquiries, please contact Erik Boysen at 760-519-2362 or e.boysen@proschoicegolfshafts.com.

Winner of the HSBC Women’s World Championship was Playing Graphite Design

Carlsbad, CA – March 8, 2022 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the HSBC Women’s World Championship, held at Sentosa Golf Club, Tanjong Course in Singapore was playing a Graphite Design Tour AD IZ-5 R1 (Regular) flex wood shaft in her Titleist TSi3 Driver.

“Congratulations to the LPGA champion on her 13th LPGA Tour victory. Her accuracy with the Driver was excellent this week where she ranked 3rd in Driving Accuracy and we are elated that she chooses to play a Graphite Design shaft in her Driver”, stated Bill McPherson, Vice President of Sales, Pro’s Choice Golf Shafts, Inc.

The Graphite Design Tour AD IZ – “Into the Zone”, designed and manufactured at the Graphite Design Japan factory headquarters, has a very stealthy look to it in black with white/orange accents and a sleek new matte finish. The Tour AD IZ shafts are available in 40g R2, R1 and S flex, 50g R2, R, S and X flex, 60g SR, S, X and TX flex, 70g S, X and TX flex and 80g S and X flex.

The Tour AD IZ, like all of the premium Tour AD wood shafts, utilizes premium, aerospace quality 50t carbon-fiber materials in order to deliver the best feeling and performing shaft available to golfers.

The Tour AD IZ shaft has a firm stiffness starting at the handle, and medium center section and a firm+ tip profile to promote a high launch angle and low-ball spin rates. The Tour AD IZ also utilizes TORAYCA ® T1100G carbon-fiber pre-preg with NANOALLOY ® technology in the tip section of the shaft for additional shaft stability, exceptional feel and precise ball control.

Reach out to your local Golf Club Fitting professional and ask about how to get your Driver or Fairway metal wood “Into the Zone” using the Tour AD IZ model of premium Graphite Design graphite golf shafts.

About Graphite Design:

Located in the city of Chichibu, Japan, Graphite Design has 32 years of experience designing and manufacturing premium graphite composite golf shafts. Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide. Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”. On Tour, Graphite Design shafts recorded 46 Global tournament victories in 2021 and have helped numerous golf professionals earn well over 425 victories and multi-millions of dollars in prize money since inception.  Graphite Design continues to be the most dominant, #1 shaft brand on the Japanese JGTO Professional Tour for the past nineteen years.

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2022 Tour AD UB model of wood shafts as well the Graphite Design MAD, Tour AD HD, XC, Tour AD VR, Tour AD IZ, Tour AD TP, Tour AD GP, Tour AD MJ, Tour AD BB, and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in San Diego.

For more information about Pro’s Choice Golf Shafts or Graphite Design shafts, please contact Bill McPherson at 619-454-6283 or b.mcpherson@proschoicegolfshafts.com, or visit proschoicegolfshafts.com. For tour promotions inquiries, please contact Erik Boysen at 760-519-2362 or e.boysen@proschoicegolfshafts.com.

Winners of Both The Genesis Invitational and the Chubb Classic Were Both Playing Graphite Design

Carlsbad, CA – February 23, 2022 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of The Genesis Invitational held at The Riviera Country Club in Pacifica Palisades, CA was playing a Graphite Design Tour AD DI-6 X-Stiff flex wood shaft in his Ping G410 LST 10.5° Driver, Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G425 14.5° Fairway metal wood and a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G425 20.5° Fairway metal wood.

Additionally, on the PGA Tour Champions, the winner of the Chubb Classic, held at Tiburon Golf Club in Naples, FL, was playing a Graphite Design Tour AD IZ-6 X-Stiff flex wood shaft in his Driver and a Graphite Design Tour AD DI-7 X-Stiff in his #3 Fairway metal wood.

“What an awesome weekend to see two players win tournaments wire-to-wire with Graphite Design Tour AD shafts. We are excited they both choose to play Graphite Design shafts”, stated Wayne Ageno, President, Pro’s Choice Golf Shafts, Inc.

The Tour AD DI “DEEP IMPACT” is designed to provide golfers with more power and stability in their golf shaft. Designed and manufactured exclusively at the Graphite Design factory headquarters in Japan, the Tour AD DI orange and black colored options received a recent cosmetic and are available in 50g R2 (Lite), R1 (Regular) S and X flex, 60g SR (Stiff Regular), S, X and TX (Tour X-Stiff) flex, 70g S, X and TX (Tour X-Stiff) flex and 80g S, X and TX (Tour X-Stiff) flex. The unique shaft profile and designs of the Tour AD DI wood shafts remain exactly the same and only the cosmetics have been re-freshened.

The Tour AD DI 5-R2, R1 and S flex, 6-SR, S and X flex, 7-S and X flex and 8-S and X are available in two color schemes orange with white bands and green rings and a 2nd color option of black with white bands and silver rings. The Tour AD DI 5-X, 6-TX, 7-TX, 8-TX and 9-X flex shafts are available only in the orange color scheme.

The Tour AD DI is our first shaft design that was integrated with Toray Company’s original NANOALLOY material technology in the tip section of the shaft. This material technology has now come to be known as “DI Technology”. This unique material technology promotes additionally shaft stability without the loss of feel and allows the player to create greater club head speed resulting in greater ball speed while still providing exceptional feel and control.

The Tour AD DI also utilizes premium, aerospace quality 50t carbon-fiber materials to provide the best performing shaft available. The softer mid-section bend profile of the Tour AD DI allows the player to load the shaft properly, yet it maintains a firm enough tip section through impact promoting a high launch and low spin ball flight condition. The result, the Tour AD DI delivers players to the next level in shaft performance and will create a “DEEP IMPACT” on your game!

About Graphite Design:

Located in the city of Chichibu, Japan, Graphite Design has 32 years of experience designing and manufacturing premium graphite composite golf shafts. Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide. Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”. On Tour, Graphite Design shafts recorded 46 Global tournament victories in 2021 and have helped numerous golf professionals earn well over 425 victories and multi-millions of dollars in prize money since inception.  Graphite Design continues to be the most dominant, #1 shaft brand on the Japanese JGTO Professional Tour for the past nineteen years.

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2022 Tour AD UB model of wood shafts as well the Graphite Design MAD, Tour AD HD, XC, Tour AD VR, Tour AD IZ, Tour AD TP, Tour AD GP, Tour AD MJ, Tour AD BB, and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in San Diego.

For more information about Pro’s Choice Golf Shafts or Graphite Design shafts, please contact Bill McPherson at 619-454-6283 or b.mcpherson@proschoicegolfshafts.com, or visit proschoicegolfshafts.com. For tour promotions inquiries, please contact Erik Boysen at 760-519-2362 or e.boysen@proschoicegolfshafts.com.

Winner of the LPGA Drive On Championship Was Playing Graphite Design

Carlsbad, CA – February 8, 2022 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LPGA Drive On Championship held at Crown Colony Golf & Country Club in Fort Myers, FL was playing the Graphite Design Tour AD HD-5 R1 (Regular) flex wood shaft in her Ping G425 LST 10.5° Driver, claiming her first LPGA victory.

“Congratulations to the 2022 Drive On Champion for her first LPGA victory. We continue to see Graphite Design Tour AD shafts deliver Accuracy and Distance for championships”, stated Erik Boysen, V.P. Tour Promotions, Pro’s Choice Golf Shafts, Inc.

The Graphite Design Tour AD HD – Hyper Drive. Designed and manufactured at the Graphite Design Japan factory headquarters, the Tour AD HD wood shafts are white with light blue accents and finished with a matte clear coat.

The Tour AD HD, like the other high performance Tour AD wood shafts, utilizes premium, aerospace quality carbon-fiber materials and are available in 40g R2, R1 and S flex, 50g R2, R1, S and X flex, 60g SR, S, X and TX flex, 70g S, X and TX flex and 80g S and X flex.

The Tour AD HD shaft profile is firm in the butt section, firm in the center section and has a firm+ tip to promote a mid-launch angle and low to low/mid ball spin rates. The Tour AD HD shafts utilizes the exclusive Graphite Design FTT – Fast Taper Technology, as well as the modern TORAYCA® M40X carbon-fiber material in the mid to tip section of the shaft and the ultra-high modulus TORAYCA® T1100G carbon-fiber material in the tip section of the shaft for unrivaled shaft stability and precise ball control without the loss of the exceptional feel that Graphite Design shafts are so well known for.

Maybe it is time for a change to your golf game and a jump into Hyper Drive that Graphite Design Tour AD HD shafts with the Torayca T1100G and M40X material technologies has to offer.

About Graphite Design:

Located in the city of Chichibu, Japan, Graphite Design has 32 years of experience designing and manufacturing premium graphite composite golf shafts. Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide. Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”. On Tour, Graphite Design shafts recorded 46 Global tournament victories in 2021 and have helped numerous golf professionals earn well over 425 victories and multi-millions of dollars in prize money since inception.  Graphite Design continues to be the most dominant, #1 shaft brand on the Japanese JGTO Professional Tour for the past nineteen years.

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2022 Tour AD UB model of wood shafts as well the Graphite Design MAD, Tour AD HD, XC, Tour AD VR, Tour AD IZ, Tour AD TP, Tour AD GP, Tour AD MJ, Tour AD BB, and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in San Diego.

For more information about Pro’s Choice Golf Shafts or Graphite Design shafts, please contact Bill McPherson at 619-454-6283 or b.mcpherson@proschoicegolfshafts.com, or visit proschoicegolfshafts.com. For tour promotions inquiries, please contact Erik Boysen at 760-519-2362 or e.boysen@proschoicegolfshafts.com.

Winner of the Gainbridge LPGA at Boca Rio Was Playing Graphite Design

Carlsbad, CA – February 3, 2022 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Gainbridge LPGA at Boca Rio held at the Boca Rio Golf Club in Boca Raton, FL was playing the Graphite Design Tour AD IZ-6 Stiff flex wood shafts in her PXG #3 and #5 Fairway Metal woods and a Graphite Design Tour AD IZ-65 R1 (Regular) flex hybrid shaft in her Ping G425 hybrid.

“Congratulations to the LPGA champion on her seventeenth LPGA Tour victory. Her ability to birdie 3 holes on the back nine on the last day of the tournament to win by one stroke certainly was an exciting moment”, stated Bill McPherson, Vice President of Sales, Pro’s Choice Golf Shafts, Inc.

The Graphite Design Tour AD IZ – “Into the Zone”, designed and manufactured at the Graphite Design Japan factory headquarters, has a very stealthy look to it in black with white/orange accents and a sleek new matte finish. The Tour AD IZ shafts are available in 40g R2, R1 and S flex, 50g R2, R, S and X flex, 60g SR, S, X and TX flex, 70g S, X and TX flex and 80g S and X flex.

The Tour AD IZ, like all of the premium Tour AD wood shafts, utilizes premium, aerospace quality 50t carbon-fiber materials in order to deliver the best feeling and performing shaft available to golfers.

The Tour AD IZ shaft has a firm stiffness starting at the handle, and medium center section and a firm+ tip profile to promote a high launch angle and low-ball spin rates. The Tour AD IZ also utilizes TORAYCA ® T1100G carbon-fiber pre-preg with NANOALLOY ® technology in the tip section of the shaft for additional shaft stability, exceptional feel and precise ball control.

Reach out to your local Golf Club Fitting professional and ask about how to get your Driver or Fairway metal wood “Into the Zone” using the Tour AD IZ model of premium Graphite Design graphite golf shafts.

About Graphite Design:

Located in the city of Chichibu, Japan, Graphite Design has 32 years of experience designing and manufacturing premium graphite composite golf shafts. Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide. Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”. On Tour, Graphite Design shafts recorded 46 Global tournament victories in 2021 and have helped numerous golf professionals earn well over 425 victories and multi-millions of dollars in prize money since inception.  Graphite Design continues to be the most dominant, #1 shaft brand on the Japanese JGTO Professional Tour for the past nineteen years.

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2022 Tour AD UB model of wood shafts as well the Graphite Design MAD, Tour AD HD, XC, Tour AD VR, Tour AD IZ, Tour AD TP, Tour AD GP, Tour AD MJ, Tour AD BB, and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in San Diego.

For more information about Pro’s Choice Golf Shafts or Graphite Design shafts, please contact Bill McPherson at 619-454-6283 or b.mcpherson@proschoicegolfshafts.com, or visit proschoicegolfshafts.com. For tour promotions inquiries, please contact Erik Boysen at 760-519-2362 or e.boysen@proschoicegolfshafts.com.

Pro’s Choice Golf Shafts will be Showcasing Graphite Design at the 2022 PGA Merchandise Show January 26th Through January 28th

Carlsbad, CA – January 14, 2022 –Pro’s Choice Golf Shafts Inc., exclusive distributor of Graphite Design premium golf shafts, announced that they will be showcasing the brand new 2022 Graphite Design Tour AD UB wood shafts as well as all of the other very popular Graphite Design shafts at the 2022 PGA Merchandise Show being held January 26th through January 28th at the Orange County Convention Center in Orlando, FL.  The company will also be participating in the outdoor Demo Day on January 25th at the Orange County National Golf Center and Lodge in Winter Garden, FL.

Pro’s Choice will display the complete line of Graphite Design premium shafts at the Equipment Test Center in Hitting Bay # ETC 5 in the Orange County Convention Center and on Tee Box #1 at the Demo Day. Attendees at both events can test on a Trackman launch monitor all the Tour-proven Graphite Design Wood, Hybrid and Iron shafts including the new Tour AD UB Wood shafts and Graphite Design MAD – Maximum Accuracy and Distance shafts in the newer OEM golf club heads.

About Graphite Design:

Located in the city of Chichibu, Japan, Graphite Design has 32 years of experience designing and manufacturing premium graphite composite golf shafts. Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide.  Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”. On Tour, Graphite Design shafts recorded 46 Global tournament victories in 2021 and have helped numerous golf professionals earn well over 425 victories and multi-millions of dollars in prize money since inception.  Graphite Design continues to be the most dominant, #1 shaft brand on the Japanese JGTO Professional Tour for the past nineteen years.

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2022 Tour AD UB model of wood shafts as well the Graphite Design MAD, Tour AD HD, XC, Tour AD VR, Tour AD IZ, Tour AD TP, Tour AD GP, Tour AD MJ, Tour AD BB, and Tour AD DI models of shafts.  The company is located in Carlsbad, California with a distribution warehouse located in San Diego.

For more information about Pro’s Choice Golf Shafts or Graphite Design shafts, please contact Bill McPherson at 619-454-6283 or b.mcpherson@proschoicegolfshafts.com, or visit proschoicegolfshafts.com. For tour promotions inquiries, please contact Erik Boysen at 760-519-2362 or e.boysen@proschoicegolfshafts.com.

The Winner of the 2021 Hero World Challenge was Playing Graphite Design

Carlsbad, CA – December 7, 2021 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Hero World Challenge was playing a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G 425 #7 Fairway metal wood. The champion shot a stellar 68, 69, 67, 66 over the course of the 4-day tournament, winning with a score of -18 under par.

“Congratulations to the 2021 Hero World Challenge Champion on an amazing victory that included back-to-back eagles to secure the win.  Graphite Design golf shafts continue to perform when championships are on the line”, stated Erik Boysen, Vice President Tour Promotions, Pro’s Choice Golf Shafts, Inc.

The Tour AD DI “DEEP IMPACT” is designed to provide golfers with more power and stability in their golf shaft. Designed and manufactured exclusively at the Graphite Design factory headquarters in Japan, the Tour AD DI orange and black colored options received a recent cosmetic and are available in 50g R2 (Lite), R1 (Regular) S and X flex, 60g SR (Stiff Regular), S, X and TX (Tour X-Stiff) flex, 70g S, X and TX (Tour X-Stiff) flex and 80g S, X and TX (Tour X-Stiff) flex. The unique shaft profile and designs of the Tour AD DI wood shafts remain exactly the same and only the cosmetics have been re-freshened.

The Tour AD DI 5-R2, R1 and S flex, 6-SR, S and X flex, 7-S and X flex and 8-S and X are available in two color schemes orange with white bands and green rings and a 2nd color option of black with white bands and silver rings. The Tour AD DI 5-X, 6-TX, 7-TX, 8-TX and 9-X flex shafts are available only in the orange color scheme.

The Tour AD DI is our first shaft design that was integrated with Toray Company’s original NANOALLOY material technology in the tip section of the shaft. This material technology has now come to be known as “DI Technology”. This unique material technology promotes additionally shaft stability without the loss of feel and allows the player to create greater club head speed resulting in greater ball speed while still providing exceptional feel and control.

The Tour AD DI also utilizes premium, aerospace quality 50t carbon-fiber materials to provide the best performing shaft available. The softer mid-section bend profile of the Tour AD DI allows the player to load the shaft properly, yet it maintains a firm enough tip section through impact promoting a high launch and low spin ball flight condition. The result, the Tour AD DI delivers players to the next level in shaft performance and will create a “DEEP IMPACT” on your game!

About Graphite Design:

Located in the city of Chichibu, Japan, Graphite Design has 32 years of experience designing and manufacturing premium graphite composite golf shafts. Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide. Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”. On Tour, Graphite Design shafts recorded 30 Global tournament victories in 2020 and have helped numerous golf professionals earn well over 350 victories and multi-millions of dollars in prize money since inception.  Graphite Design continues to be the most dominant, #1 shaft brand on the Japanese JGTO Professional Tour for the past eighteen years.

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2022 Tour AD UB model of wood shafts as well the Graphite Design MAD, YS Nano Reloaded, Tour AD HD, XC, Tour AD VR, Tour AD IZ, Tour AD TP, Tour AD GP, Tour AD MJ, Tour AD BB, and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in San Diego.

For more information about Pro’s Choice Golf Shafts or Graphite Design shafts, please contact Bill McPherson at 619-454-6283 or b.mcpherson@proschoicegolfshafts.com, or visit proschoicegolfshafts.com. For tour promotions inquiries, please contact Erik Boysen at 760-519-2362 or e.boysen@proschoicegolfshafts.com.

Winner of the CME Group Tour Championship was Playing Graphite Design

Carlsbad, CA – November 23, 2021 – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the CME Group Tour Championship, held at Tiburon Golf Club in Naples, FL was playing a Graphite Design Tour AD IZ-5 Stiff flex wood shaft in her Titleist TSi3 Driver.  The champion shot an incredible -23 under par, claiming her 12th LPGA career victory and her 5th win of the season. The win at the CME Group Tour Championship resulted in her earning the 2021 title of LPGA Rolex Player of the Year and the title of 2021 Race to the CME Globe Champion.

“Congratulations to the 2021 CME Group Tour Championship winner and Rolex Player of the Year.  The Rolex Player of the Year trusted her Graphite Design Tour AD IZ driver shaft to hit 91% of fairways for the tournament. This also marks the 11th Graphite Design Tour AD IZ win on the LPGA Tour this season”, stated Erik Boysen, Vice President Tour Promotions, Pro’s Choice Golf Shafts, Inc.

The Graphite Design Tour AD IZ – “Into the Zone”, designed and manufactured at the Graphite Design Japan factory headquarters, has a very stealthy look to it in black with white/orange accents and a sleek new matte finish. The Tour AD IZ shafts are available in 40g R2, R1 and S flex, 50g R2, R, S and X flex, 60g SR, S, X and TX flex, 70g S, X and TX flex and 80g S and X flex.

The Tour AD IZ, like all of the premium Tour AD wood shafts, utilizes premium, aerospace quality 50t carbon-fiber materials in order to deliver the best feeling and performing shaft available to golfers.

The Tour AD IZ shaft has a firm stiffness starting at the handle, and medium center section and a firm+ tip profile to promote a high launch angle and low-ball spin rates. The Tour AD IZ also utilizes TORAYCA ® T1100G carbon-fiber pre-preg with NANOALLOY ® technology in the tip section of the shaft for additional shaft stability, exceptional feel and precise ball control.

Reach out to your local Golf Club Fitting professional and ask about how to get your Driver or Fairway metal wood “Into the Zone” using the Tour AD IZ model of premium Graphite Design graphite golf shafts.

About Graphite Design:

Located in the city of Chichibu, Japan, Graphite Design has 32 years of experience designing and manufacturing premium graphite composite golf shafts. Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide. Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”. On Tour, Graphite Design shafts recorded 30 Global tournament victories in 2020 and have helped numerous golf professionals earn well over 350 victories and multi-millions of dollars in prize money since inception.  Graphite Design continues to be the most dominant, #1 shaft brand on the Japanese JGTO Professional Tour for the past eighteen years.

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2022 Tour AD UB model of wood shafts as well the Graphite Design MAD, YS Nano Reloaded, Tour AD HD, XC, Tour AD VR, Tour AD IZ, Tour AD TP, Tour AD GP, Tour AD MJ, Tour AD BB, and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in San Diego.

For more information about Pro’s Choice Golf Shafts or Graphite Design shafts, please contact Bill McPherson at 619-454-6283 or b.mcpherson@proschoicegolfshafts.com, or visit proschoicegolfshafts.com. For tour promotions inquiries, please contact Erik Boysen at 760-519-2362 or e.boysen@proschoicegolfshafts.com.

Winner of the PGA Tour AT&T Byron Nelson Tournament was Playing Graphite Design

Carlsbad, CA – May 18, 2021 –Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA Tour AT&T Byron Nelson tournament held at TPC Craig Ranch in McKinney, Texas was playing a Graphite Design Tour AD DI-6 X-Stiff wood shaft in his Callaway 10.5° Driver, a Graphite Design Tour AD GP-7 X-Stiff flex wood shaft in his Titleist 15° #3 fairway metal wood and a Graphite Design Tour AD HY-95 X-Stiff flex hybrid shaft in his Titleist 19° hybrid. The champion shot a stellar 4-day score of 65, 65, 67, 66 for a total of -25 under par to win the tournament by 3 strokes.

“Congratulations to the 2021 AT&T Byron Nelson Champion. The 29 year old Champion trusted three Graphite Design Shafts for his first victory on the PGA Tour. With challenging weather and course conditions the Champion was able to birdie the last two holes to secure the victory”, stated Erik Boysen, V.P. Tour Promotions, Pro’s Choice Golf Shafts, Inc.

The Tour AD DI “DEEP IMPACT” is designed to provide golfers with more power and stability in their golf shaft. Designed and manufactured exclusively at the Graphite Design factory headquarters in Japan, the Tour AD DI orange and black colored options received a recent cosmetic and are available in 50g R2 (Lite), R1 (Regular) S and X flex, 60g SR (Stiff Regular), S, X and TX (Tour X-Stiff) flex, 70g S, X and TX (Tour X-Stiff) flex and 80g S, X and TX (Tour X-Stiff) flex. The unique shaft profile and designs of the Tour AD DI wood shafts remain exactly the same and only the cosmetics have been re-freshened.

The Tour AD DI 5-R2, R1 and S flex, 6-SR, S and X flex, 7-S and X flex and 8-S and X are available in two color schemes orange with white bands and green rings and a 2nd color option of black with white bands and silver rings. The Tour AD DI 5-X, 6-TX, 7-TX, 8-TX and 9-X flex shafts are available only in the orange color scheme.

The Tour AD DI is our first shaft design that was integrated with Toray Company’s original NANOALLOY material technology in the tip section of the shaft. This material technology has now come to be known as “DI Technology”. This unique material technology promotes additionally shaft stability without the loss of feel and allows the player to create greater club head speed resulting in greater ball speed while still providing exceptional feel and control.

The Tour AD DI also utilizes premium, aerospace quality 50t carbon-fiber materials to provide the best performing shaft available. The softer mid-section bend profile of the Tour AD DI allows the player to load the shaft properly, yet it maintains a firm enough tip section through impact promoting a high launch and low spin ball flight condition. The result, the Tour AD DI delivers players to the next level in shaft performance and will create a “DEEP IMPACT” on your game!

About Graphite Design:

Located in the city of Chichibu, Japan, Graphite Design has 31 years of experience designing and manufacturing premium graphite composite golf shafts. Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide. Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”. On Tour, Graphite Design shafts recorded 37 Global tournament victories in 2019 and have helped numerous golf professionals earn well over 350 victories and multi-millions of dollars in prize money since inception.  Graphite Design continues to be the most dominant, #1 shaft brand on the Japanese JGTO Professional Tour for the past seventeen years.

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, S. Africa, S. America, and Australia. Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts including the new 2021 Tour AD HD model of wood shafts as well the Graphite Design MAD, YS Nano Reloaded, Tour AD XC, Tour AD VR, Tour AD IZ, Tour AD TP, Tour AD GP, Tour AD MJ, Tour AD MT, Tour AD BB, and Tour AD DI models of shafts. The company is located in Carlsbad, California with a distribution warehouse located in San Diego.

For more information about Pro’s Choice Golf Shafts or Graphite Design shafts, please contact Bill McPherson at 619-454-6283 or b.mcpherson@proschoicegolfshafts.com, or visit proschoicegolfshafts.com. For tour promotions inquiries, please contact Erik Boysen at 760-519-2362 or e.boysen@proschoicegolfshafts.com.